Excepts from an article by Graham Bower
Henry Ford once said ‘If I’d asked my customers what they wanted, they’d have said a faster horse.’ Instead, he sold them the first modern automobile. The lesson here is that innovation does not come from asking customers what they want. Customers typically lack vision and are initially resistant to change. Take the ATM machine, for example – it bombed in research. Bank customers said that they’d never risk conducting a cash withdrawal on the sidewalk.
(Via .) Cult of Mac:
Listening to the “Voice of the People” is not always the right thing to do in business, politics or art.
